Glenn's BLOGS

Glenn is a (RA) Registered Architect and an active member of the (AIAP) Association of Independent Architectural Photographers.

AIA-FL 2022 Architectural Photographer of the Year

and author of his series of six 'Distinctive Homes Of America' coffee table books.

Capturing Interior Design Elegance:

The Role of a Professional Interior Photographer.

In the realm of home design, the artistry of a professional interior photographer plays a pivotal role in capturing and elevating the essence of a space. Beyond mere documentation, these skilled photographers are storytellers, using their lenses to convey the unique elegance and personality inherent in each room. In this exploration, we delve into the transformative role of a professional interior photographer and how their craft significantly contributes to the world of home design.

The Professional interior photographer goes beyond the mere act of documenting a space; they are curators of visual narratives. Each photograph is a carefully composed frame that tells a story about the design, detailing, and ambiance of a home. The photographer becomes a storyteller, translating the language of architecture and interior design into captivating visual tales.

Capturing Details with Precision: Professional interior photographers have a keen eye for detail. They meticulously capture the intricate elements of a space, from the texture of fabrics to the play of light on surfaces. This attention to detail is instrumental in showcasing the craftsmanship and design nuances that make a home distinctive in a positive way.

From my 'Distinctive Homes Of America -

Lake Geneva, WI' coffee table book.

Crafting Ambiance through Lighting: Lighting is a crucial element in interior photography, and professionals master the art of harnessing light to create ambiance. Whether it's natural light streaming through a window or carefully placed artificial lighting, the photographer skillfully uses light to accentuate the mood and character of a space.

Composition as a Narrative Tool: A professional interior photographer understands the principles of composition – balance, symmetry, leading lines – and employs them to guide the viewer's gaze through the photograph. The result is a harmonious visual journey that showcases the elegance of the design.

Eliciting Emotion: A well-executed interior photograph has the power to evoke emotions. It goes beyond showcasing the design; it invites the viewer to feel the warmth of a cozy living room, the serenity of a well-lit bedroom, or the vibrancy of a carefully curated kitchen. Emotion is an integral part of the visual narrative crafted by a professional interior photographer.

Inspiring Imagination: The images captured by a skilled photographer become a source of inspiration. They serve as a visual feast that sparks the imagination of homeowners, designers, and even future occupants. The power to inspire lies in the ability to convey not just what a space looks like, but how it feels and functions.

Showcasing Design Philosophy: Every designer or architect has a unique philosophy that guides their work. A professional interior photographer collaborates closely with these visionaries to capture not just the physical space but also the design philosophy behind it. The result is a visual representation of the thoughtfulness and creativity that went into crafting the space.

GDH Architectural Photography: Elevating Interior Photography

In the world of professional interior photography, GDH Architectural Photography stands as an exemplar of excellence. Glenn Hettinger is a registered architect as well as an architectural photographer. No one needs to tell him what to shoot and what details tell the story best. With a commitment to precision, creativity, and storytelling, GDH Architectural Photography transforms spaces into visual masterpieces.

Why Choose GDH Architectural Photography?

Unparalleled Expertise: If you are running searches for residential architectural photographer, just reach out to GDH Architectural Photography.

"What You See Is What You're Going To Get."

April, 2025 Blog by Glenn Hettinger

I was recently asked to evaluate the images that an interior designer friend of mine received from a very expensive architectural photographer. She liked the composition of the images, but said, “they seem to just lay there flat and don’t pop.” She asked me, “What is wrong with them?” I reprocessed six of the images for her and she loved them! “What did you do to them?” she exclaimed!

I said look at the website of your photographer. Notice that all his images are soft and muted. That’s what he thinks best represents the beautiful images that he takes for his clients. Then look at my website where all the images are edgy and brightly colored. That’s what I think best represents the beautiful images that I take for my clients. We're artists and we will be right or wrong for different clients.

You received images from him that are just like what he shows on his website. The images I edited for you are just like the type of images that I show on my website. Look before you leap. Don’t expect images that are different from what your photographer represents on his or her website.

Photography is still an art form. Half of the product is how it is photographed, and the other half is how it is processed. Choose wisely.

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"What Type of Photographer Should I Become?"

April, 2024 Blog by Glenn Hettinger

I'm frequently asked, "What type of photographer should I become?" I believe that the perfect job for most of us is the job we love so much that we would do it for free, but we do it so well that people actually pay us to do it. I'm humbled to have such a job, and I encourage anyone wanting to be a photographer to photograph their favorite subject every day. You might experiment with your secondary loves, but focus most of your time on the subjects you love the most and about which you know the most. Eventually you'll emerge as pretty darn good at photographing that subject. Then you can gradually broaden your expertise.

When you can't be the best in a certain photography specialty think about your unique set of knowledge and expertise. By combining your unique skills, you reduce the level of competition which makes it easier to stand out. The more you stand out the more you will be able to charge for your newly acquired expertise.